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We’re on a mission to build better teachers, students, and a better world.

Standard For Success was founded by educators, for educators to help busy administrators drive performance, save time, get more done, and change the world – one teacher at a time.

Our Story

Standard For Success is an independently owned company, founded by teachers, to support educators and administrators with software, services, and solutions. 

Our team is on a mission to build better teachers, better students, and a better world. 

Standard For Success is a privately owned company, with no stockholders or investors. What started off as an idea of a few educators at a conference just a few short years ago has grown into a driving force for innovation in the education space. 

Our flagship product, Evaluation, has become the industry-standard in teacher evaluation software. Over the course of the last few years, we have also introduced Graduation Pathways to help manage high school graduation tracking . . . Accreditation to help manage the accreditation process for higher ed . . . and Analysis, our suite of program assessment tools. 

As former educators and administrators who have been in the roles of our clients, we understand the need to simplify giving feedback, data collection, and reporting for educators. While one software utilized in isolation is not a total solution, SFS provides a holistic approach to meeting the needs of schools. 

In addition to our innovations in software, Standard For Success also has a complete and in-depth offering of services for teachers and administrators. Staffed entirely with experienced, forward-thinking teachers and administrators, our consultants support our software offerings to provide the solutions and assistance that teachers and administrators need. 

Standard For Success serves thousands of schools and districts, and tens of thousands of users across the globe. Not only have we won several awards for our software – but also for our services. Our team is committed to the idea that if you give teachers the resources and guidance needed to improve professionally, it will result in not only better educational outcomes for students, but a well-educated, smarter world. 

We hope you’ll join us on our mission. Thanks for visiting our site, and please feel free to reach out to anyone on the team to learn more. 

Our People

Today, our team—comprised of former and current educators who have 20-30 years of experience apiece—serves more than 50,000 subscribers in more than 180 school districts around the country. Our commitment to customer service is as foundational to Standard For Success as the software itself.

Todd Whitlock

Co-founder and Chief Financial/Executive Officer

Alan Degener

Co-founder and Chief Technology Officer

Robbie Grimes

Co-founder and Director, Sales Development

Dr. Dianna Whitlock

Chief Operating Officer

Tammy Brothers

Director, Sales and Training

Patti Bostwick

Director, Product Support

Aaron Kern

Client Engagement Specialist

Kathy Borrow

Software Engineer

David Arroyo

Senior Sales Representative

Cheri Hume

Client Engagement Specialist

Ken Cushman

Sales and Training Consultant

Allen Remaly

Business Development Representative

Dr. Kathy Griffey

Trainer / Consultant

Marissa Johnson

Accounting Admin

Jim Brothers

Sales and Training Consultant

Dr. Jane Newblom


Jenny Froehle

Trainer / Consultant

Dr. Karen Bevis

Sales and Training Consultant

Dr. Kimberly Douglass

Sales and Training Consultant

Dr. Laura Porter

Sales and Training Consultant

Anita Glaze

Sales and Training Consultant

Jim Branson

Sales Consultant

Kathy Sagorsky

Sales and Training Consultant

Our Partners

In the spirit of offering continuous learning and collaboration, we’ve partnered with several organizations across the country to provide you with an entire spectrum of services designed specifically for the educational market. Each partner brings a unique service that extends our ability to meet our clients’ needs.


Blue Ribbon Schools of Excellence


Indiana Association of School Principals


Michigan Elementary and Middle School Principals


Silver Strong & Associates

Thoughtful Education Press


The National School Superintendents Association


Illinois Principals Association

Ed Fi Alliance

Connecting Student Data


Vimme Learning

Helping students master math through elearning

Question Press

Audience and classroom response for the web

JASON Learning

Real-world STEM education.


Indiana Association of Public School Superintendents

Ed Leaders Network

On Demand Professional Development



Taking you inside great classrooms