Privacy Policy

Standard For Success respects your privacy. Standard For Success will not sell, barter, trade, give, or otherwise release any personal information of any nature to anyone except where required by law.

Passwords and Logins
Passwords are stored as encrypted data and are not accessible by anyone.
Usage Implies Consent
By using sites built on the Standard For Success platform you consent to this privacy policy.
Data Storage
Standard For Success uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run Standard For Success.
Disclosure
Standard For Success may disclose personally identifiable information under special circumstances, such as to comply with subpoenas or when your actions violate the Terms of Service.
Changes
Standard For Success may periodically update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Standard For Success primary account holder account or by placing a prominent notice on our site.
Advertising
Third parties (such as AdRoll) may place cookies on your browser for targeted advertising purposes. Standard For Success and its third-party partners may gather IP addresses, cookie identifiers or use other tracking technologies such as pixels, and end-user website activity, as well as hashed identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising. Please reference AdRoll’s Privacy Policy for more information on these terms.To opt out of targeted advertising from Standard For Success, visit www.aboutads.infonetworkadvertising.org/choices, or youronlinechoices.eu (Europe only).

Personal Information
We may collect the following categories of information on our website and use them for the purposes explained below.

  • Contact Information: You may provide us with your name, address, phone number and email when you set up an account with us and you may provide your name, title, company, email, address and/or phone number when you sign up for an event with us online or download content from our site.
  • Account Information: If you open an account, we will collect your username and password and other information necessary to open and access your account.
  • Customer Service Information: Information you may provide to customer service including your email address for purposes of responding to your inquiries and survey responses.
  • Financial Information: Credit card number or other payment account information. This information is collected directly by our payments processor and not stored at AdRoll.
  • Activity on Our Digital Properties: This is data about your browsing activity on our websites, or when you interact with our other tools or dashboards. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page, whether you downloaded a white paper.
  • Device and browser information: This is technical information about the device or browser you use to access our Digital Property. For example, your device’s IP address, cookie string data, operating system, and (in the case of mobile devices) your device type, and mobile device’s identifier (such as the Apple IDFA or Android Advertising ID, and any other unique identifier that may be assigned to the mobile device).
  • Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
  • Data from Advertising Partners: This is data that we lawfully receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers (meaning identifiers that help identify your browser or device, but do not directly identify you as a person) which some third party Advertising Platforms choose to share with us – for example, an identifier (such as a cookie) associated with a hashed version of your email address, or demographic data such as age range. We may work with our Advertising Partners to synchronize their unique, pseudonymous identifiers to our own to enable us to more accurately recognise a particular unique browser or device and the advertising interests associated with it.
  • Hashed email addresses: We collect hashed versions of the emails you enter on our site. Hashing is a “one-way function” that effectively pseudonymizes email addresses. For instance, when joe_the_cat@adroll.com is run through a typical hashing function, it becomes the following string of digits: 0F0B7B1A1A7E8BDBBC6AA545F8CCD6F83671B32479271BFCB6CC8498912058D5. We take this step to de-identify data and protect email addresses, while being able to use an identifier to better connect devices and browsers. We describe how this helps us better provide our services in “How we use the data we collect”below.
  • Contact Information. We obtain and collect contact information from various third party sources, including from public sources and through licenses with data providers. We may also infer contact information based on email addresses and email naming conventions. This contact information is B2B information – in other words, it is usually the contact information of someone at a business email address, business street address, or sometimes, a business telephone number. We will not collect contact information this way for individuals who are located in European Territories.
  • Third party information: We may collect additional information about you from other third party sources where they have the rights to share such information and we have the rights to use it, for example, demographic data or title and employer data. We use this data to better understand our customers and to better market our services to you.
Cookies
Our website uses cookies, tracking pixels and related technologies to operate and personalize our site, for example to provide personalized content on our site, enable customer service chat functionality, for analytics purposes, and to target ads to you about our products and services on other websites. We partner with AdRoll Group, who uses cookies, tracking pixels and related technologies to provide our services for Advertisers. Cookies are small data files that are served by our platform and stored on your device. Tracking cookies enable us to identify your device when you move between different Digital Properties, so that we can serve targeted advertising to you. Specifically, the AdRoll cookie we use through the AdRoll platform for this purpose is named “__adroll” and “__adroll_fpc”. We may also drop cookies for the purposes described above. For example, cookies are dropped for the exchanges through which we buy ads, such as AppNexus and Rubicon and for analytics tools such as Pixalate which helps us measure viewability (meaning whether the ad was actually served and seen) and prevent fraud. Generally, the type of cookies dropped will vary depending on the Advertising Partner. We provide a list of our Advertising Pixel Partners here. Additionally, we use non-tracking cookies (not unique) to store user decisions in terms of your ad consent and opt-out choices. We may drop an __adroll cookie with value opt-out if you opt-out as described below and an AdRoll consent cookie to track your consent choices. We may drop a __consent cookie that stores the consent choices you have made regarding data processing and advertising by AdRoll.

Opt Out
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads (sometimes called “interest-based ads”) you receive and how we use your data. Opting-out of this type of advertising through the below methods will not prevent you from seeing ads, but those ads will likely be less relevant because they will not be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting. You can opt-out of receiving personalized ads (including retargeted ads) served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions provided or by clicking here. Please note that this “opt-out” function is browser-specific and relies on an “opt-out cookie”, thus, if you delete your cookies or upgrade your browser after having opted out, you will need to opt-out again. If you use a Safari browser, please also see directions regarding our cookie-less technology opt-out, below. In some cases we may link multiple browsers or devices to you. If you opt-out on a browser or device and we have more linked to you, we will extend your opt-out decision to the other linked browsers and devices. Since we only link users across browsers and devices in some conditions, there could be cases where you are still being tracked in a different browser or device we have not linked, and where we are treating you as a different user. To opt-out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:

  • iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting; and
  • For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Select Ads > Enable “Opt out of interest-based advertising”.
  • Industry Opt-Out Tools and Self-Regulation:
    • Our partner AdRoll Group is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Code of Conduct. You may use the NAI opt-out tool here, which will allow you to opt-out of seeing personalized ads from us and from other NAI approved member companies.
    • We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website here.
    • We also comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAAC website here.
    • Finally, we also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt-out via their ”Your Online Choices” website here

 

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